We're a group of movers and shakers disrupting the $40 billion laundry industry with everything we have. We're tenacious, motivated, and striving to be the best.

LaundroLab Vision







We’re on a mission to establish the nation’s best, most reliable laundromat brand through a 5-star customer and store owner experience.

Read more below to learn all about our team's culture and history, and meet the people who are going to be with you along the journey!

Our Core


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Accountability at LaundroLab means we take responsibility for our work and our actions.

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Community at LaundroLab means we are creating a welcoming experience that extends beyond our doors.

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Excellence at LaundroLab means there is quality in everything we do.


of LaundroLab

History Of Laundrolab 2016

2ULaundry is

Co-Founders Alex & Dan drop everything and start a business together in Charlotte, NC.

2U Laundry Icon

Secure $2.5M investment
& meet Electrolux

2ULaundry Launches in Atlanta, GA after going through the world renown accelerator program called Techstars.

History Of Laundrolab 2017
History Of Laundrolab 2018

First Coporate

The team opens it's first brick-n-mortar retail laundromat, The Laundry Room, as a proof of concept. Little did they know...

Breaking Records

The Laundry Room dominates its first year in business, setting a completely new bar for the laundromat industry centered around a 5-star customer experience and revenue optimization.

History Of Laundrolab 2019
History Of Laundrolab 2020

LaundroLab is

The 2ULaundry team comes together, during a pandemic to incubate LaundroLab, the first of its kind franchise laundromat concept.

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Our first 12 owners

We were overwhelmed with interest after launching LaundroLab. We brought on partners all over the country and opened our 2nd corporate store!

Laundrolab History 2021

What Started as a

College Classroom




2ULaundry is born.

Co-Founders Alex & Dan drop everything and start a business together in Charlotte, NC.

2U Laundry Icon


First Corporate store opens

The team opens first brick-n-mortar retail laundromat, The Laundry Room, as a proof of concept.


Changing the game

The Laundry Room dominates its first year in business, setting a standard for the market centered around a 5-star customer experience & revenue optimization.


LaundroLab is born!

The 2ULaundry team comes together during a pandemic to incubate LaundroLab, the first of it's kind franchise laundromat concept.


Second corporate store opens

LaundroLab opens its second corporate
location in Charlotte, NC.


First three franchise locations open!

Franchise partners in Tampa, Charleston, and Charlotteopen their doors to customers and begin providing aneeded service in their local communities.




Alex Smereczniak

Co-Founder & Chief Executive Officer

Dan Daquisto

Co-Founder & Chief Growth Officer

David Reeves

Chief Operating

Kevin Shawver

Vice President,

Greg Baker

Vice President,

Tim Lumpkin

Vice President, Real Estate & Construction

Beck Miller

Director, Franchise

Jason Carcache

Director, Finance and

Mary Gray Cunningham

Director, Product

Chris Hubert

Director, Franchise

Heather McCray

Director, Human

Caroline Tolmie

Director, Delivery

Meet the



Board of Directors
Co-Founder & CEO
Alex Smereczniak
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Co-Founder & President
Dan Daquisto
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Director of Franchise Operations
Beck Miller
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Pre-Opening Project Manager
Dana Recomendes
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Marketing Manager
Sai Vasam
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HR Consultant
Heather McCray
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Product Manager
Caroline Tolmie
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VP of Engineering
Greg Baker
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Product Manager
Adam Ward
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Business Coach
Turner Eckstrom
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Business Coach
Dylan Buck
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Office Manager
Amy West
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Board Member
Eric Eubank
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Board Member
Jared Belsky
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Board Member
Kim Jones
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Real Estate Broker
Scott Fuller
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Real Estate Broker
David Tschirhart
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Board of Directors

Eric Eubank

Partner, Pamlico

Jared Belsky

Founder, Acadia

Kristina Eastman

President - Acceleration Services, Level 5 Capital Partners

Danny Kenny

Principal, Level 5 Capital Partners

Summer Nunn

CMO, Magnolia Wash

Strategic Investor in Level 5 Capital Partners.

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Interested in Owning a LaundroLab?

Tell us a little about yourself and we will get in touch.

Cash available for investment *

Our minimum liquidity requirement is $500k.

Current net worth *

Our minimum net worth requirement is $1M.

What is your level of interest? *

Please tell us a little more about what stage you're in.

How did you hear about us? *

We love to hear how you heard about LaundroLab!

Thank you! Your submission has been received!
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FAQs &


What are the startup costs?

Our estimated total project cost can range from $1.6M to $1.9M for a 4,000 sq. ft. store which can be financed up to 75-80% through various financing programs. These project costs are dependent on size and market. Please refer to our Item 7 in our FDD for more details.

Is financing available?

Yes! We have a number of options for financing including equipment financing through Laundrylux Financial Services as well as Eastern Funding. Additionally, we have established relationships with a number of lenders who can assist with SBA 7a, 504, and ROBs programs. We'll help you connect with the right groups!

What are the ongoing costs?

We have a 6% royalty fee, 1% brand fund contribution, $300 per month technology investment, and a mandated monthly minimum local marketing spend of $1,000/$500 per month. Please reference Item 6 in our FDD for more details.

How long does it take to open a LaundroLab?

On average, it will take about 12-18 months to get your store up and running. We can help you reduce the timeline in a variety of ways.

What training do you provide?

We pride ourselves on operational excellence and providing a 5-star experience to our customers and store owners. Before you open, you'll attend a four day training at our headquarters in Charlotte, NC followed by on-site training at your store during your soft opening. You will have ongoing access to a Franchise Business Coach, Marketing Consultant, HR Consultant, and an incredible network of LaundroLab Laundropreneurs™ to lean on as well.

What will my responsibilities be as a LaundroLab owner?

Laundromats are considered a semi-absentee business model. It takes ~6-12 months to get comfortable with your store and develop a strong frontline team. Your main responsibilities will be hiring and training the right team to run the day-to-day operations of your store. Additionally, you'll spend 5-10 hours a week in total managing the manager and managing the cash collection process.